Native Instruments Joins inMusic Portfolio, Promising Continued Innovation
Native Instruments, a prominent name in music production software and hardware, is set to become part of the inMusic family. This acquisition brings popular brands like Traktor and Kontakt under the same roof as other well-known music technology companies such as Akai Professional and Moog Music. Native Instruments CEO Nick Williams expressed optimism about this new chapter, emphasizing that the acquisition signifies a “fresh start” and ensures the continued development of all its associated brands, including iZotope, Plugin Alliance, and Brainworx.
This move is expected to fuel further investment and development in Native Instruments’ product line, building on the company’s established legacy in the music creation space. The collaboration between Native Instruments and inMusic is not new, as evidenced by their previous joint ventures, such as integrating Native Kontrol Standard (NKS) technology into Akai Pro and M-Audio controllers, and bringing Native Instruments’ sound libraries to the MPC standalone platform. This history of successful partnership suggests a shared vision for advancing music technology.
Business Style Takeaway: The acquisition of Native Instruments by inMusic represents a significant consolidation within the music technology sector. For professionals and enthusiasts, this signals a potential for increased investment and innovation, leading to enhanced tools and workflows for music creation and performance. The combined resources and expertise are likely to drive the development of cutting-edge products that will benefit creators across the industry.
Source: : www.theverge.com