L’Oréal Dermatological Beauty recently debuted CeraVe in India. To support the launch of the skincare brand in the country, the multinational hosted a scientific event in Mumbai, in partnership with key dermatologists and experts from all over India.
Develop with dermatologists CeraVe’s formula is based on three “Essential Ceramides” that restore the skin’s natural barrier. CeraVe has a comprehensive portfolio from gentle cleansers to moisturizers and specialized treatments, which offer clinically proven solutions that cater to various skin concerns. CeraVe claims to be the #1 dermatologist-recommended skincare brand in the US [1].
Dubbed the ’Skin Barrier Science – A Dermatological Summit’, the CeraVe event in Mumbai included an educational experience zone led by Dr. Namita Misra, Head, Omics Teams for Exposome Advanced Research, L’Oréal France, who shared the science and research that goes into CeraVe, both globally and in India. A futuristic take on the event was the presence of Dr. Muneeb Shah in holographic real-time interactive form. Dr. Shah is a globally renowned US-based dermatologist known on social media as doctorly. He provided a masterclass taking the attendees through his experience and social media tips to bring the voice and expertise of dermatologists closer to consumers.
Leading international dermatologist, Dr. Giuseppe Micali, coming from Italy, spoke about the importance of Skin Barrier Science and the role of Ceramides in the restoration of the skin barrier and improvement in skin quality.
Senior Indian dermatologist Dr. Neena Khanna who was the head of the dermatology department at AIIMS hospital in Delhi shared the results of a local clinical trial that was done in India to prove CeraVe’s efficacy on Indian skin [2]. A panel discussion was held to better understand skin conditions prevalent in India and the role of ceramides in protecting the skin barrier and improving overall skin health.
“We are excited to launch the L’Oréal Dermatological Beauty division in India, starting with CeraVe, one of the most trusted skincare brands globally. According to a study conducted by the Indian Ministry of Health & Family Welfare, we deducted that India has one of the lowest ratios of dermatologists to consumers in the world, and we believe that consumers deserve to have access to dermatological solutions that are effective and safe. We observed an increasing demand among consumers for skincare that is backed by science and recommended by healthcare professionals. With this launch, we aim to bridge this gap and meet the needs of our consumers, by providing access to expert dermatological care and effective skincare solutions,” said Rami Itani, Director – L’Oréal Dermatological Beauty, L’Oréal India at the launch event.
In India, CeraVe is available in dermatology clinics, chemist stores, e-pharmacies, and on Nykaa under the dermatological banner.