After ‘cherry makeup’ or ‘pumpkin spice makeup’, as here comes a bolder beauty look by the name of ’latex lips.’ By bringing glossy lips back into fashion, while ramping up shine to the max, the new trend could outshine the natural or even no-makeup looks that have been riding high since the Covid-19 pandemic.
With their catchy name, ‘latex lips’ spell the return of maximum shine, whatever the shade chosen, for a glossy, almost lacquer-like finish. The idea is to recreate the high-shine effect of latex by using very specific products, including gloss, which is poised to make a comeback.
As far as trends go, latex lips didn’t actually emerge this fall, with some videos dating back several months on the TikTok social network. But it’s clear that the look has been gaining renewed interest since the start of the fall. And this could well intensify in the run-up to the festive season due to the extravagance and audacity synonymous with this colourful and glamorous period.
Practically, it’s all about shine, or rather ultra-high shine, and about giving your lips a luscious glossy finish with a good dose of lip gloss.
There’s nothing complicated or expensive about this technique. All you need is a lip pencil, lipstick and lip gloss to get the look. And if possible, use an exfoliator beforehand to get your lips smooth and free of dead skin to optimize the process. Once this has been done, all that’s left to do is apply the pencil to the lip contour, with a particularly strong line, then fill in with the lipstick of your choice. Finally, finish off with a coat of transparent gloss — or a gloss in the same shade as the lipstick for an even stronger effect.
Unlike many other trends, latex lips has already been adopted by celebrities and influencers such as Dua Lipa, Gigi Hadid and Kendall Jenner, and has been spotted on the catwalks of leading luxury brands. On TikTok, the #latexlips hashtag has already racked up over 18 million views, reflecting the younger generation’s enthusiasm for this seasonal aesthetic.