Just a couple of months after having signed a first retail partnership with Ulta, the largest beauty retailer in the US, LolaVie, Jennifer Aniston’s plant-powered haircare brand, continues its retail expansion with clean beauty retailer Credo, widening the brand’s reach and accessibility.
The launch comes less than one month before the brand’s second anniversary, which they will be celebrating in September. LolaVie products are powered by naturally-derived and plant-based ingredients, and also include the use of bamboo essence instead of water.
As all other products available at Credo’s, LolaVie sustainably minded beauty products meet the Credo Clean Standard, which requires the products to be formulated without ingredients found on the retailer’s “Dirty List” of 2,700+ ingredients considered to be linked to potential health or environmental issues.
“When we were developing LolaVie, it was essential to me that our products had to be free of all the bad stuff – parabens, silicones, sulfates, and more,” stated Founder, Jennifer Aniston. “And of course, at the top of the list, cruelty-free as well. I admire Credo’s commitment to offering good-for-you products that give you results. They truly go above and beyond to ensure products are safe for consumers and that resonates with our mission at LolaVie. We’re so honored to get Credo’s stamp of approval.“
“We are thrilled to welcome LolaVie to the Credo family and couldn’t be happier to partner with a brand that shares our commitment to offering clean, efficacious, and high-performing products,” said Meghan Lim, senior merchant at Credo. “Credo is highly selective about our brand partners, and we are excited for our customers to experience LolaVie’s comprehensive and thoughtful collection of haircare products.“
The full LolaVie assortment – Glossing Detangler, Perfecting Leave-In, Lightweight Hair Oil, Restorative Shampoo, Restorative Conditioner, and Intensive Repair Treatment – are available now at all Credo stores and on CredoBeauty.com to purchase.