The U.S.-headquartered manufacturer inaugurated on July 12 in Oyonnax, in the South-East of France, its new site dedicated to custom luxury beauty packaging. The 25,000 m2 site, for which Aptar has invested 42 million euros, brings together under one roof four production sites and a logistics site previously located in different locations in the area.
“With the inauguration of this new state-of-the-art site dedicated to tailor-made luxury beauty, we have a more flexible and agile tool, which allows us to better respond to market demands. This site serves the “haute couture” segment of the beauty market, with shorter series, complex designs and constant innovation. We have not only brought factories together, we have boosted our ability to meet the needs of our customers,” said Marc Prieur, President of Aptar Beauty.
A 42 million euro investment
In operations since the beginning of January 2023, the new Oyonnax site represents a 42 million investment and occupies a surface area of 25,000 m2.
Previously spread over five sites, 80% of its production tools were relocated in a record time of four weeks, thanks to the commitment of the local teams, creating a seamless transition to the facility for customers and employees. The entire construction and site development work was completed in less than a year.
The site, which employs 460 people, is part of Aptar’s global growth and transformation strategy. The objective is for Aptar Beauty to consolidate its leading position in the prestige packaging market, by making Oyonnax the new cradle of made-to-measure luxury packaging.
By bringing together five sites in a single location, Aptar was able to improve its production processes and optimize the industrial and operational performance of its production unit dedicated to custom-made and high-end products.
The site specializes in complex operations of injection, metallization, decoration and assembly of custom-made multi-material components. Significant investments have been made to equip the site with state-of-the-art machinery, with particular emphasis on seeking increased flexibility.
“There is a clear trend toward shorter series, with range animations becoming increasingly frequent, and the development of special formats for certain areas. We therefore need machines that can easily adapt to new formats, especially for the assembly part,” said Florence Müh, Packaging Beauty Director.
Reduced environmental impact
The transformation of the Oyonnax site was of course an opportunity to significantly reduce the environmental impact of Aptar’s operations in the region, if only by eliminating the logistics flows previously necessary due to the dispersion of the production units.
The new building meets the highest environmental standards. It will save 45% energy and reduce CO2 emissions by 58%1, through heat recovery and the end of inter-site transport.
Indeed, the building is technologically and sustainably innovative as it recovers all the heat from its internal processes to become virtually self-sufficient, has a new natural light detection system (LED/Advanced system) and an extra- white roof that absorbs heat and thus reduces the use of air-conditioning. These features and performance improvements have allowed for the site to obtain LEED v4 Silver level certification, the first French industrial site to receive this certification, as well as the label Biodivercity for the preservation of species around the site.
“Our new Oyonnax facility demonstrates our commitment to remaining a leading industrial player in France – particularly in this beautiful region. France has a long history of elegance, coupled with innovation and engineering expertise. Over the past five years, we will have invested 175 million euros to expand in France, further leveraging the exceptional talent and expertise and providing even more value to our customers,” highlighted Stephan Tanda, President and CEO, Aptar.