An emerging artist, initially operating under a pseudonym, has credited the guidance of the esteemed sculptor Maggi Hambling with empowering her to embrace her true identity and launch a successful skateboard art brand.
Rachael Bassett, 37, from Suffolk, began her artistic journey during the Covid-19 pandemic, adopting the moniker Bassé. Her innovative approach of using skateboards as her canvas caught the eye of Hambling, whom Bassett considers a personal hero.
Hambling’s visit to Bassett’s studio proved pivotal. “She looked through my artwork, which was a dream, and offered some advice, suggesting perhaps it was time to remove the mask,” Bassett recounted. “And what Maggi advises, happens.” This encouragement spurred Bassett to develop her signature style further, leading to the creation of her current skateboard brand.
Bassett found creative expression through her art, particularly as an outlet for her ADHD during the pandemic. To maintain privacy in the early stages, she employed the pseudonym Bassé and even used Venetian masks at exhibitions, choosing not to have her image widely shared on social media.
Her initial encounter with Hambling occurred at an exhibition in Sudbury, leading to a series of chance meetings. Hambling’s subsequent visit and endorsement of Bassett’s work, especially her skateboard art, were instrumental in shifting Bassett’s approach.
Bassett’s connection to skateboarding began in her youth and was rekindled in adulthood. She found the skateboard’s form to be an ideal canvas for her “Souls for Salaries” series, an exploration of individuals working out of obligation rather than passion. The dynamic nature of skateboards, symbolizing freedom and movement, resonated deeply with the narrative she sought to convey.
Under the brand name EKH-O, Bassett launched her collection last year. Her work quickly gained traction on TikTok, resonating with the global skateboarding community, with sales reaching as far as Australia.
Each piece features original artwork meticulously applied to high-quality decks, manufactured in the UK from 100% Canadian maple wood. Bassett emphasizes that these are not merely decorative items but functional skateboards designed for use, a sentiment that has been warmly received by enthusiasts.
Business Style Takeaway: The journey of Rachael Bassett highlights the power of mentorship and authenticity in brand building. For global businesses and lifestyle brands, understanding how cultural influences and supportive communities can foster innovation and personal expression is key to creating resonant and successful ventures.
Information compiled from materials : www.bbc.com