UFC CEO Dana White asserted that he was actively pursuing the organization of a potential cage fight between Meta founder Mark Zuckerberg and SpaceX chief Elon Musk during their public dispute, even exploring the feasibility and cost of staging such an event at Rome’s Colosseum.

Key Developments
Speaking to reporters on Saturday evening, White characterized the proposed fight as “real,” stating he dedicated two weeks to negotiating terms for an event that could have potentially been held at the historic Colosseum.
White indicated that the renowned Roman amphitheater sought approximately $150 million for the event, with the funds earmarked for the restoration of other significant historical sites within Italy.
The UFC CEO made these remarks when questioned about the possibility of hosting a mixed martial arts bout at the venue, adding, “Anyone who is willing to put up the money for UFC to fight in the Colosseum, I’m in.”
White’s comments followed a UFC event in Las Vegas on Saturday night. This announcement came approximately a week after he promoted UFC Freedom 250, a notable mixed martial arts event held on the White House lawn, which reportedly incurred costs of around $60 million.
Background Information
The highly publicized challenge for a cage match between Elon Musk and Mark Zuckerberg emerged in 2023 amid escalating tensions between the two technology titans. Musk’s initial challenge appeared in June, shortly before Meta launched Threads, a direct competitor to Musk’s platform, X (formerly Twitter). Over the subsequent weeks, Musk engaged in frequent taunting of Zuckerberg with provocative remarks. However, reports suggest the Meta CEO took the proposed fight quite seriously. Zuckerberg, an avid martial arts enthusiast with prior experience in jiu-jitsu competitions, had reportedly been training with former UFC champions, including middleweight titleholder Israel Adesanya and featherweight champion Alexander Volkanovski. The timeline for White’s engagement in negotiating a Colosseum event remains unclear. In June 2023, Musk had proposed the Las Vegas Octagon as a potential venue for the fight. Days later, he suggested there was “some chance” the fight might occur at the Colosseum. By August, Musk claimed to have spoken with Italian Prime Minister Giorgia Meloni about hosting the fight in an “epic location.” Despite the considerable public attention, the anticipated fight never materialized. By August, Zuckerberg indicated he believed Musk was not serious about the fight and was unwilling to commit to a date.
Net Worth Analysis
Both Musk and Zuckerberg have seen significant growth in their net worth since their public exchanges. Zuckerberg’s current net worth is approximately $198.2 billion, a substantial increase from the roughly $103 billion he held in the summer of 2023. According to Forbes estimates, Musk’s net worth stood at approximately $246 billion during the same period. The technology magnate’s wealth has experienced explosive growth, particularly following the recent SpaceX initial public offering, which reportedly established him as the first trillionaire in history. Forbes currently estimates Musk’s net worth at $1.2 trillion as of Sunday afternoon.
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Business Style Takeaway: This narrative highlights the intersection of high-profile personalities, ambition, and the lucrative potential of spectacle events. It underscores how public rivalries can be leveraged for substantial financial opportunities, even if the events themselves do not ultimately transpire.
Source: : www.forbes.com
