Among the varied novelties showcased by Aptar Beauty at the Luxe Pack Monaco fair, the Toujours packaging option offers a fresh take on refillable lipstick construction.
Diverging from the conventional rotating mechanism, Toujours utilizes a unique patented gliding arrangement. With a straightforward push of the core button, the lipstick core ascends for use and recedes fluidly when the direction is altered. A retention mechanism guarantees the core remains steadfastly fixed during application.
The design centers around a durable aluminum external container, combined with a recyclable polypropylene replacement. The refill closure can also be composed of biodegradable substances, augmenting the design’s environmentally conscious nature.
Portfolio
