The company “Avtocapital”, the official distributor of Mercedes-Benz in Ukraine (UKRAVTO GROUP), is launching a national advertising campaign “Together with You”, the main character of which is world tennis legend Elina Svitolina.
Advertising.
Elina Svitolina is one of the most famous Ukrainian athletes, an example of dedication and professionalism. She has repeatedly emphasized that the path of a champion consists of dozens of daily decisions, small goals and hard work. It is this philosophy that reflects the behavior of Ukrainians today.
“This is not just a partnership between a famous athlete and a brand – it is a union of shared values, a desire for excellence, leadership, and the courage to pave your own path. Like Mercedes-Benz, Elina always moves forward, overcoming challenges and inspiring millions of people with her strength of spirit. It is a great honor for Mercedes-Benz Ukraine to support her on this path,” the company comments.
“It is very important to set goals for the day, the week, the year – and let your dreams move you forward. Don't be afraid to set big goals. When you look back and see the path you have traveled, you understand that the work you do every day matters,” shares Elina Svitolina.
The video symbolically intertwines two worlds: a tennis court and a modern city. The sporty Mercedes-AMG GT 53 4MATIC+ moves through the streets of Kyiv, overcoming wet asphalt and dynamic turns – as a metaphor for the challenges that our country and Ukrainians face today.
The “Together with You” campaign emphasizes the idea of support – the mission that Mercedes-Benz Ukraine is taking on in these difficult times: to be there, give confidence and inspire. And it is this combination of emotion and discipline that lies at the heart of the brand's new communication in Ukraine.