In FY25, UK-based fashion firm Superdry reported an adjusted pre-tax profit of £33.8m, a turnaround from its £48.3m loss the prior year, a result the company attributes to focused expense management.
Superdry has returned to profit in FY25 and is optimistic for FY26. Credit: Y Lim/Shutterstock.com.
For the 52 weeks concluding on 26 April 2025 (FY25), Superdry’s group revenue totalled £374.6m, versus £488.6m in FY24. The company states this reflects planned outlet closures, a controlled strategy concerning discounts, and a revamped wholesale distribution network.
The business commented: “Superdry Limited has reported a year characterized by noteworthy operational advancement and strategic recalibration, yielding improved profit margins, a return to positive earnings, and extensive reorganization as the brand remains focused on full-price selling and lasting, sustainable growth.”
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Superdry’s key FY25 results
The company also mentions that despite lower overall sales, Superdry achieved a gross profit margin of 58.2% (an increase of 3.2 percentage points), supported by diminished promotional activity and a more advantageous sales channel composition.