Jewelry house SOVA has updated the image of its stylist consultants – a new corporate uniform for the team was created by the Ukrainian neoclassical clothing brand COVER. In the new project, SOVA introduces viewers to the team behind the brand's service. In the video, jewelry stylists talk about working with jewelry, share stories about clients, and professional life hacks.
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A separate theme of the issue was the team's image update – the presentation of a new uniform from COVER. The basis of the new image was one of the brand's recognizable suits, adapted specifically for SOVA jewelry stylists. The laconic black suit consists of a blazer with slits on the sleeves and classic trousers. The suit conveys the common aesthetics of both brands – minimalism, trendy and clear shapes.
Taking into account the specifics of the work of jewelry stylists, COVER created an updated version of the suit from a flowing, comfortable fabric. They added practical details – more pockets, extended slits on the sleeves, which make it easy to demonstrate jewelry to customers. And the final touch was the SOVA x COVER brand patch – a symbol of the partnership of two Ukrainian brands.
“When there is inner confidence, it is transmitted outwardly. We wanted to make SOVA stylists as comfortable and convenient as possible, but at the same time, make them feel stylish,” Anastasia Fedorova, founder and creative director of COVER, comments in the video.
