Kristy Sarah, a prominent digital creator with a substantial following across social platforms, found herself embarking on an unexpected journey of constructing a bespoke residence. Her decision to build from the ground up emerged not from a long-held aspiration, but rather from an exhaustive exploration of existing properties that ultimately failed to meet her evolving desires.
The Architectural Vision
“I wish I could say I manifested this, but I really didn’t,” Kristy candidly admits. The impetus for building stemmed from a persistent dissatisfaction with the available housing market, driving her to seek a more personalized environment. This pursuit, coupled with the guidance of Novi Home Builders, culminated in a property that perfectly encapsulates her lifestyle.

Interior Design Philosophy
The guiding principles for the interior architecture were clear: “Modern, soft, and very calm,” as described by Kristy. A pivotal element of this vision was the integration of “a bunch of huge windows,” ensuring an abundance of natural light. Collaborating with designer Nina Magon, the objective was to create a neutral yet luminous atmosphere. Magon notes the seamless progression of the project, emphasizing the initial conceptualization of a bright, serene space as the foundation for the entire design.
Marioni Mythos Bouclé Left Sofa
Artemest
Normann Copenhagen Burra Lounge Chair
Normann Copenhagen
The spacious, nearly 7,000-square-foot residence is characterized by its commanding floor-to-ceiling windows, a design feature Kristy specifically requested. To balance the expansive scale and height, Magon incorporated grounding elements such as textured plaster paneling and plush bouclé fabrics. “Even though it’s a modern home, I still wanted it to feel organic,” Kristy remarks, highlighting the cohesive, earthy palette utilized throughout the main living areas.
Willy Pedestal Dining Table by Leanne Ford
Crate & Barrel
Sophie Lou Jacobsen Trumpet Aperitif Cocktail Glass (Set of 4)
Sophie Lou Jacobsen
Mooie Floating Boat Pendant Light
Mooie
Sophie Lou Jacobsen Bloom Teapot
Sophie Lou Jacobsen
Hawkins New York
Dramatic lighting fixtures serve as focal points in each room, injecting a sense of curated opulence. Magon describes the selection of these sculptural pieces as a way to complement Kristy’s vibrant personality. From the intricate veining within the travertine to the fluid texture of the plaster adorning the primary bedroom walls, every design choice was meticulously considered to enhance the home’s aesthetic narrative.
Toast Rounded Moroccan Glasses Set
Toast
Serge Mouille Tripod Desk Lamp
Design Within Reach
Personalized Spaces for Family
While the communal areas exude a sophisticated, neutral palette, Kristy dedicated significant attention to crafting distinct environments for her two sons. She actively involved them in the design process, reviewing renderings to ensure their spaces reflected their personalities. “When it came to their rooms, the boys had input on everything,” she states, emphasizing her desire for them to feel a sense of freedom and ownership within their home.
A Blend of Professional and Personal Worlds
Kristy’s home office offers a vibrant contrast, intentionally embracing a more whimsical aesthetic that reflects her engaging online persona. “It leans into all things girlhood,” she explains. This space, along with the rest of the home, serves as a dynamic backdrop for her content creation, seamlessly integrating her professional life with her personal sanctuary. “I really do use the full house in my videos; it’s the background my audience sees,” she notes, underscoring the home’s dual function.

Photo: Lauren Arzbaecher
Parachute Organic Cotton Mosaic Towels
Parachute
Rove Concepts Maria Side Table
Rove Concepts
Kufri Carmine Funky Cloud Pillow
Kufri
West Elm Painted Mixed Stripes Wool Rug
West Elm
Kristy emphasizes the distinct duality of her home: “During the day, this is my workplace, but once the boys walk through the door, this is home.” This philosophy ensures that the residence functions as both a high-performance creative studio and a warm, inviting family environment.
Business Style Takeaway: This residence masterfully balances modern architectural integrity with a warm, organic aesthetic, creating a visually stunning yet functional environment. By thoughtfully designing distinct zones for both professional content creation and family life, Kristy Sarah cultivates a lifestyle that is both aspirational and authentically personal, enhancing her brand presence through sophisticated residential design.
Based on materials from : www.architecturaldigest.com












