In the gripping latest season of “Race Across the World,” the journey of best friends Kush Burman and Jo Diop has captured the hearts of many viewers, who are avidly following their ambitious trek to northern Mongolia.
However, their own friends admit to being slightly behind on the episodes, with Kush playfully noting that “All my mates’ mums, they’re loving it more than my mates are.” He adds that many friends confess, “I can’t lie, I’ve still got to catch up on the past few episodes, but I’m loving it so far.”
The popular show challenges pairs of contestants to navigate a formidable 12,000km (7,450 mile) route across Europe and Asia, strictly without phones and with a limited budget, with a £20,000 prize awaiting the fastest finishers.
While the young duo, Jo and Kush, are keeping the winner of the final leg a secret, they promise a “high stress, very tense” conclusion. “Expect nothing, have no expectations,” Kush advises. “It’s a wild place, Mongolia.” Jo, 19, concurs, describing the landscape as so rugged that “You might as well just not have the maps.”
Earlier in their adventure, viewers witnessed moments of cultural immersion, including the pair enjoying basketball and the distinctive soundscape of Mongolian throat singing. Yet, a visit to a judo gym in Kazakhstan evoked a profoundly emotional response from Kush.
BBC/Studio LambertNavigating Grief and Public Response
Kush became visibly emotional on camera as he recounted the profound loss of his stepdad, Matt, who died by suicide during the lockdown period when Kush was just 14. He expressed a deep yearning, “I really wish I could show him who I am now.”
Reflecting on watching this segment with his family, Kush described it as challenging. “Usually when we talk about my dad it’s in a more light-hearted context of, like, ‘do you remember this?’,” he shared. “But when it’s talking about the feelings and emotions behind it, it can be quite tough.” He found solace, however, in the “heart-warming” public response. “And the feedback I’ve got for something that was quite tough to do and quite exposing, it’s really settled any sort of feelings of nervousness around it.”
Kush mentioned that he has received numerous messages from individuals who have faced similar experiences, an outpouring that “means a lot.” He conveyed his gratitude: “It’s been such a big influx of messages and comments, but if I could say thank you to everyone, then this is my thank-you.”
Instagram/Kush BurmanThe Strength of Friendship
Kush acknowledged that having Jo by his side during such a vulnerable moment was instrumental. The pair’s strong bond has clearly resonated with viewers. Kush emphasized Jo’s unwavering support, stating his friend has been present for “every major event that’s happened.” He added, “I think you know best than anyone what I need to hear… and that definitely helps when I’m talking about these situations because you know what to say.”
Jo agreed, highlighting their long-standing connection. “So we’ve both seen each other in our lowest states and I think when them times arise in the race, it’s not a surprise for us,” he explained. “I feel like we know from experience of how to bounce back and how to counter each other’s negativity in a way.”
BBC/Studio LambertEmbracing Fame and Future Adventures
Both Jo and Kush admit they initially entered “Race Across the World” as a spontaneous decision after completing their A-levels. Now, as they navigate their newfound recognition, fame doesn’t seem to faze them. “I love it so much,” Kush enthused, recounting their first autograph signings as a “sweet” experience. Jo described a moment at a basketball game where fans recognized them and requested autographs, leaving them both in disbelief.
Should they win the £20,000 prize, the pair plan to split it equally and are already contemplating further travels. Jo envisions investing in some new fashion pieces, perhaps a pair of Jordan 4s, enjoying a small holiday, and saving the rest. He also intends to contribute towards purchasing a house for his mother, reflecting a strong sense of family values.
Kush echoed this sentiment, planning more gap years and emphasizing a key lesson learned from the experience: “There is no rush, don’t do anything for anyone else. If you want to go travelling, do it. If you don’t, that’s also fine. Just make sure you’re not just doing things for the sake of it and you actually enjoy what you’re doing.”
The race finale aired on BBC One and is available on iPlayer.
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Business Style Takeaway: The compelling narrative of “Race Across the World” contestants Kush and Jo highlights the power of authentic human connection, resilience in the face of adversity, and the growing trend of prioritizing personal experiences and well-being over traditional career trajectories. For global brands and executives, understanding these evolving values—particularly the emphasis on mental health, strong personal relationships, and experiential pursuits—is crucial for crafting resonant marketing strategies and fostering genuine connections with contemporary audiences.
Details can be found on the website : www.bbc.com