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By 2025, online casinos have transcended the boundaries of traditional slots and roulette. They are becoming more like a digital playground – a space where elements of gambling, gaming, and pop culture come together. At the core of this exciting trend is online casinos partnering with well-known entertainment brands to create unique experiences.
And it might not be entirely accurate to say that they simply caught our attention, as they were meant to. These entertainment crossovers are setting new standards for how online casinos engage and retain players like us. Movie franchises. Music legends. Even celebrities and influencers.
These collaborations demonstrate the dynamism of brands in their pursuit of their ultimate goal: your engagement. In this article, our experts at Slotozilla take a quick look at some of the most notable collaborations in the iGaming space and their impact on the industry.
High-profile partnerships between iGaming brands and the music industry
Partnerships between online casinos and the music industry are more common than many people realize, and a closer look at the industry reveals just how deep these unique connections go.
However, there are a few truly significant partnerships that are definitely worth noting. In this section, we will briefly look at some of these high-profile deals that have become famous for both their scale and impact.
NetEnt’s signature Rock Slots series
Rather than sticking with one brand, NetEnt sets high standards by fully committing to the rock genre. Their signature Rock Slots series celebrates a number of entertainment icons with themed slots. It features a variety of games, each themed around a specific rock artist or band. Legendary artists include Jimi Hendrix, Guns N’ Roses, Ozzy Osbourne and Motörhead. Each game matches its function, created with famous songs, iconic performances, band quizzes and memorabilia integrated into the gameplay. The series’ engaging details mean you’re not just playing slots – you’re attending a gaming concert!
BGaming X Elvis Presley
Despite his death in 1977, Elvis Presley remains a significant figure in the entertainment industry. The “King of Rock ‘n’ Roll” continues to have a huge impact on pop culture, as has recently been confirmed.
In 2020, BGaming released the Elvis Frog in Vegas slot, which remains one of the most popular to this day. This unique slot game humorously tells the story of Elvis the Frog, dressed and presented as Elvis Presley, who conquers Vegas. Due to its overwhelming success, the game also received two sequels – Aloha King Elvis and Elvis Frog Trueways.
Drake X Stake.com
One of the most talked about crossover events has been Drake’s high-profile collaboration with Stake.com. The Canadian rapper has contributed significantly to the popularity of the casino through his live streams and the multi-million dollar bets he displays on social media.
As part of the partnership, Drake offers players exclusive promotions and prize draws on its platform. Such offers, including popular 7 Bit casino promo codes, give players the opportunity to earn extra money, increase their bankroll, and make the most of their time playing.
According to the Financial Times, Forbes reported that the partnership was earning Drake around $100,000 a year. Aside from the obvious financial benefits, it also provides the celebrity with a unique way to interact with both fans and the general public.
Celebrity gambling endorsements, like Drake’s, are still controversial and raise concerns from regulators. However, there’s no denying that the relationship is a successful one from a business perspective.
Hollywood and iGaming
Sourse: hollywoodlife.com