The American company, which produces perfumes and cosmetics, presented Origen – a new brand of cosmetic fragrances, inspired by stories about smells from all continents.
The brand launches with five unique scents ( Amazonian Water Lily; Yucatan Midnight Amber; Amalfi Love Bloom; Sahara Mystery Oud; and Himalayan Jasmine Serenade ), each drawing inspiration from famous locations around the world.
“Each fragrance evokes a sense of adventure – a reminder that there is always something new to discover about the world and about yourself,” said Stefano Curti, chief brand officer, consumer beauty, Coty .
Origen fragrances are available in both eau de parfum and hair and body spray formats, and are designed for individual use or in combination with each other.
Origen will launch exclusively on Walmart.com in the U.S. in July 2025, with plans to expand to brick-and-mortar stores later.
Briefcase
